![]() Facebook prohibits ads that contain false claims. These include: illegal products, tobacco, drugs, unsafe supplements, weapons and ammunition, payday loans, penny auctions, and prohibited financial products. There’s a wide range of products and services that can’t be promoted on Facebook regardless of campaign content. This includes images depicting nudity or implied nudity, people in suggestive poses, dating ads, thumbnails focused on individual body parts, and other content alluding to sexual activity. Always write the Facebook brand name with a capital ‘F.’ ![]() Ads that contain the Facebook brand name or assets, shouldn’t represent the Facebook brand in a way that makes it the most distinctive or prominent feature of the creative. This means there’s no place for so widely used direct assertions that start with ‘Do you…’ or ‘Are you…’ Any assumptions about a person’s race, ethnic origin, religion, beliefs, age, sexual orientation or practices, gender identity, and other personal characteristics are forbidden. The platform doesn’t allow content that implies personal attributes. ![]() In case you didn’t pay close attention to the list of prohibited practices before, it’s worth taking a look now: If you do this repeatedly, this will cause an account ban. If you violate one of these, your ad will be disapproved. Violation of Facebook’s Advertising Policiesįacebook Ad Policies provide guidelines on what types of campaign content, creatives, and messaging are allowed. Facebook applies measures on the ad level first and might suspend the whole account only after several ads in a row were blocked. Also, your account won’t be disabled once high volumes of negative feedback is spotted for one or a few ads. There should be a high percentage of negative feedback to total impressions and engagements. However, one negative comment or spam report isn’t enough to block your ad or account. This all affects your Facebook ad score and can even lead to ad rejection. They can choose to hide specific ads or any activity from your Facebook ads page, report your ad content, unlike your page, or just leave negative comments below your campaigns. Users can leave their feedback on your ads or whole account in multiple ways. ![]()
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